Kristen Lamb on how to keep it short, simple and direct. Precise and practical, as always.
Today, I’m going to give you three ways to instantly improve your writing and sell more books. I’m blessed to have a broad base of experience/expertise which includes corporate consulting and branding. I also spent years in sales and can honestly say, Coffee is for closers.
What Do You DO?
Last year, I accepted a leviathan project to redo copy for a website and rebrand a struggling company. I first explained my plan and reasoning in a detailed SWOT analysis. The owner was on board and signed off. The existing copy was outdated, bloated, confusing, and failed to appreciate the vast changes in our millennial culture.
I hacked through, reduced as much as possible and reshaped until the site showcased a truly fabulous company. To my horror, the owner came back and wanted me to add a deluge of changes which included mass amounts of extraneous…
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