Kristen Lamb on how to keep it short, simple and direct. Precise and practical, as always.
Image from the movie “Office Space”
Today, I’m going to give you three ways to instantly improve your writing and sell more books. I’m blessed to have a broad base of experience/expertise which includes corporate consulting and branding. I also spent years in sales and can honestly say, Coffee is for closers.
What Do You DO?
Last year, I accepted a leviathan project to redo copy for a website and rebrand a struggling company. I first explained my plan and reasoning in a detailed SWOT analysis. The owner was on board and signed off. The existing copy was outdated, bloated, confusing, and failed to appreciate the vast changes in our millennial culture.
I hacked through, reduced as much as possible and reshaped until the site showcased a truly fabulous company. To my horror, the owner came back and wanted me to add a deluge of changes which included mass amounts of extraneous…
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Impractical Dreamer 
Kirsten’s the most skilled blogger I know. She cuts through riff-raff and gets to the point pronto. Let the expert guide you on what NOT to write.
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It’s really an useful post for all. You’ve re-blogged it rightly…
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Hi, Thanks. She is really brilliant. Need to search out and buy her authored book. Must be good value for money.
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I read her post twice. I agree with her on the first item. The attention span of Senior Executives are just 1 minute and 30 seconds. I myself, a Director of Operations for a large corporation, know this. If I don’t tell my Senior VP or CEO what I want to explain in less than 2 minutes, I lost him.
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You are Director of Operations? Wow! Seems like an ‘ivory tower’ position.
I realized she was right, ‘cos I too spend hardly 30 seconds to decide whether I want to follow a blog, or post comment on a blogpost. The title has to be evocative to get people there, and then there should be a riveting image to grab eyeballs, but lastly there should be substance to pin down that restless finger-click.
What is your ideal post word-count? I find it hard to concentrate beyond 500 words.
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I think 500 word count is reasonable. Some people write a whole book in one post. I lose interest. Even worse, some people put up 25 photos in one post. I don’t even look at them. At best 5 to 7 photos are fine.
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Very, very true. Your (veiled) warnings are duly noted and will be followed.
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Good tips. As a reader I agree with them all.
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Yep, she writes well.
Now to the tough task of putting it all into practice!
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